Absolutely. My process begins with deep user research to uncover motivations, behaviors, and pain points. I then map journeys and personas to frame the opportunity space before moving into ideation workshops with cross-functional partners. From there, I create wireframes and prototypes to validate direction quickly, incorporating continuous user feedback. This iterative loop of research → design → validation ensures that each solution not only meets user needs but also delivers measurable business outcomes.

I view research and testing as ongoing discovery, not one-off activities. I start by defining hypotheses and selecting the right methodologies — from interviews and surveys to analytics and usability sessions. Insights are synthesized into actionable design decisions, and testing validates their effectiveness. By observing real user behavior and gathering feedback, I refine designs to remove friction, increase engagement, and ensure scalability across platforms. This cycle drives continuous learning and improvement throughout the product lifecycle.

I believe user needs and business objectives aren’t opposing forces — they inform each other. By grounding design in research, I can empathize with users while also framing opportunities that support company strategy. I collaborate closely with stakeholders to find alignment, ensuring we solve real customer problems while driving impact metrics like conversion, retention, or engagement. This balance helps deliver products that scale, foster trust with users, and create long-term business value.

I’m fluent in a range of design and research tools that enable end-to-end product design. For design systems, wireframing, and prototyping, I use Figma and Adobe XD. For user testing and analytics, I leverage UserTesting, Maze, Hotjar, GA4, and Optimal Workshop. I’m also skilled with collaboration and documentation platforms like Miro, Confluence, and Notion, ensuring design decisions are transparent and scalable across teams. My focus isn’t just on tools but on using them to accelerate insights, scale design systems, and deliver measurable outcomes.